Nobody wakes up wanting a consultant.
We don't do “lunch next week?”
We do the thing you need. Now.
No retainersScoped, priced, and done.
Weeks, not quartersCompressed by design, not by shortcuts.
Built-in firepowerMachines do the lifting. Humans do the thinking.
What does that look like?↓
START HERE
What would you solve today?
Select a problem. We'll show you exactly what lands on your desk.
We've done this before.
One thing we learned?The one thing we learned?
Strategy has a half-life.
So we rebuilt consulting like
it's the 7th of April 2026 (CET).
PROOF OF WORK
Different clients. Different problems. Same discipline.
Each card is a project we shipped. No two alike. All finished.
Strategy
Marketing, product, and business strategies lived in different documents. Mapped all three simultaneously. Found the gaps where problems hide.
Output
3 strategies1 direction
Align marketing, product, and business in one frame.
See how this worksCompetitive Landscape
Thought they had three competitors. Found seventeen. Mapped positioning overlaps, pricing architecture, channel strategy. Delivered a territory map with gap analysis.
Output
17 competitors42 pages
See the competitive field as it actually is.
See how this worksCustomer Intelligence
4 ICP profiles with proximity scoring, acquisition potential ranking, 47 validated data points. Marketing team now running campaigns with 3x pipeline.
Output
4 profiles60+ pages
Know exactly who to sell to and why they buy.
See how this worksMarket Blueprint
3 months from launch with no strategy. Built complete GTM: positioning, channels, messaging matrix, launch sequence. First 10 customers closed within 6 weeks.
Output
1 blueprint84 pages
Launch with a system, not a slide deck.
See how this worksMarketing Reality Check
Spending £40k/month on content with flat pipeline. Mapped how customers actually bought. Delivered 3-channel reallocation with 90-day measurement framework.
Output
5 channels1 reallocation
See where the money actually works.
See how this worksCustomer Experience
Psychographic deep-dive, 7 consumer segments, 35 jobs-to-be-done, competitive landscape, conversion copy in 6 variants. A food brand needed market positioning.
Output
7 segments100+ pages
Find your position before the market finds it for you.
See how this worksAI Transformation
Drowning in AI vendor pitches. Mapped 23 workflows, identified 7 genuine opportunities, killed 4 expensive "innovation" projects. ROI positive in 90 days.
Output
23 workflows7 use cases
Separate AI signal from vendor noise.
See how this worksProspect Deep Dive
Qualified prospects for European expansion. 206 ready-to-contact profiles with decision-maker context, opportunity mapping, personalised approach strategy.
Output
206 prospects9 segments
Qualified prospects with context, not just contacts.
See how this worksBrand Moat Analysis
Claimed network effects as their moat. Analysis showed switching costs. Different moat, different strategy. Identified two vulnerabilities, delivered response playbook.
Output
7 dimensions1 playbook
Know your real moat. Defend it.
See how this worksFundraising
Fund thesis alignment, partner preferences, portfolio conflicts, warm intro paths. The kind of intel that changes conversations before they start.
Output
47 investors100% sourced
Map your investor landscape before the first meeting.
See how this worksMapping
Plenty of data, smart people, three strategy decks gathering dust. Audited inputs, mapped decision terrain, handed them one clear move. Not options. Direction.
Output
1 decisionFull immersion
One decision. Fully mapped. No second-guessing.
See how this worksDemand Intel
Building features customers requested in surveys. Mapped stated demand against revealed behaviour. Delivered demand-reality matrix with build/kill/hold recommendations.
Output
14 features1 matrix
Build what they buy, not what they say.
See how this worksPitch Deck Audit
Deck getting meetings but stalling at follow-up. Benchmarked against 200+ raises. Identified narrative break at slide 6, three unaddressed objections. Restructured arc delivered.
Output
200+ benchmarks18 slides
Turn meetings into momentum.
See how this worksCategory Intelligence
Kept arriving with the same data clients already had. Built a living intelligence layer: consumer shifts, innovation mapping, regulatory horizon. Refreshed monthly.
Output
4 intel layersMonthly refresh
Intelligence that updates. Not decks that decay.
See how this worksRelevance
12-page brief with hidden contradictions and unstated budget constraint. Surfaced the gaps, reframed the core question, mapped real decision criteria.
Output
3 contradictions1 reframe
Find what the brief is really asking.
See how this worksWHAT YOU GET
Strategic thinking you can use like a product.
When thinking becomes cheap, not thinking becomes expensive. That's the only thing you need to know about us.
Free or fixed-scope. Your call.
It costs nothing to
test us. Nothing.
Your move.
If we're wrong, you've lost ten minutes.
If we're right, you've found your question.
Not yet?
Essays on hidden systems, psychology,
and the patterns running your business.
Published when we have something to say.
Read on Substack