Design the route. Reach the buyer.
In a nutshell
What it is
A fixed-scope sprint that maps every viable channel, models acquisition economics, sequences the launch motions, and builds the playbook your team needs to get from product to paying customer.
What you get
Channel strategy, launch sequence, messaging framework, sales enablement pack, and measurement dashboard.
Who it's for
Founders, product teams, and commercial leads with a product that works and no clear, economically sound path to the first paying customers.
6 weeks · From £36,000
Could be on your desk by the 9 June
Most products fail not because they are bad,
but because the route to customers was never designed.This sprint maps every viable channel, sequences the launch, and builds the playbook. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour product, your market, your constraints, and what you have already tried. Who your buyers are. What channels you have tested. Where previous efforts stalled.
02
Buyer segmentationWhich segments to target first. Which to defer. What triggers their buying decision. What objections they raise. The segmentation drives everything downstream.
03
Channel strategyEvery viable channel mapped against your priority segments. Cost of acquisition modelled. Velocity assessed. Fit with your resources evaluated. A coherent route with economics attached.
04
Launch sequence designWhat happens before launch to build anticipation. What happens at launch to capture attention. What happens after to convert attention into momentum. Each motion serves the next.
05
Playbook buildChannel-specific messaging. Content requirements. Sales enablement materials. Measurement framework. Everything your team needs to execute without coming back for clarification.
06
Present and handoffFull walkthrough of every decision, every channel rationale, and the logic behind each motion. Channel strategy, launch sequence, messaging framework, sales enablement pack, measurement dashboard.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to design the route?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.