Find the right ones. Stop chasing volume.
In a nutshell
What it is
A fixed-scope sprint that builds your Intentional Customer Profile: analyses your best existing customers, creates four psychographic profiles, and delivers acquisition strategies with campaign-ready briefs.
What you get
Your Intentional Customer Profile: best customer analysis, four psychographic profiles with 47 validated data points each, acquisition strategy per segment, and campaign-ready briefs for marketing and sales.
Who it's for
Founders, CEOs, and revenue leaders who are winning customers but losing margin. The pipeline is full. The wrong people are in it.
3 weeks · From £18,000
Could be on your desk by the 5 May
Busy but margin-thin usually means
you're solving for the wrong people.This sprint builds your Intentional Customer Profile: analyses who actually buys and stays, builds profiles that predict behaviour, and gives your team briefs they can execute on Monday. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping conversationYour customer base, your sales process, and where the margin disappears. Who your best customers are and how they found you. Who your worst customers are and why they keep showing up.
02
Analyse best existing customersYour customer base segmented by the metrics that matter: LTV, CAC, time to value, retention, expansion revenue, and support burden. Not averages. Individual patterns. The analysis reveals which customers are genuinely profitable and which are busy but margin-destructive.
03
Build psychographic profilesFour distinct profiles built on what drives purchase decisions: jobs to be done, fears, triggers, evaluation criteria, internal politics, switching costs, and information sources. 47 validated data points per profile. Not personas with stock photos. Psychographic maps that predict behaviour.
04
Score by acquisition potentialEach profile scored by proximity, warm intro paths, and channel accessibility. Where do they spend attention? Which channels reach them cost-effectively? Who in your existing network is one introduction away? The scoring ranks every segment so you invest in the shortest paths first.
05
Validate with sales and marketingThe profiles get tested with the people who talk to customers every day. Does this match what they see? Where does the data contradict gut instinct? We iterate until the profiles are something both teams will use, not just acknowledge.
06
Deliver profiles and briefsFour complete Intentional Customer Profiles with acquisition strategies. Campaign-ready briefs for marketing: messaging frameworks, content themes, channel priorities. Sales playbooks per segment: qualification criteria, objection handling, and warm intro paths. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to attract better customers?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.