Find the cracks. Reframe the ask.
In a nutshell
What it is
A fixed-scope sprint that dissects briefs before you respond to them. Gaps identified, contradictions surfaced, assumptions named, and a reframed version delivered.
What you get
Gap analysis, hidden assumption detection, contradiction surfacing, and a reframed brief that addresses what the client actually needs.
Who it's for
Agency leaders, consultancies, and service teams who have lost pitches or wasted weeks answering briefs that were broken from the start.
2 weeks · From £12,000
Could be on your desk by the 28 April
Sixty hours of strategy work answered
to a brief that was broken from the start.This sprint dissects the brief before you commit. Gaps, contradictions, and assumptions surfaced in days, not discovered in the presentation. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callThe brief, the context, and what you suspect is off. What the client said, what they meant, and what they left out.
02
Gap analysisEvery unspecified element mapped. Missing success criteria, ambiguous scope, undefined deliverables. The holes identified before you fall into them.
03
Assumption extractionBeliefs embedded in the brief that nobody stated. Budget assumptions, timeline dependencies, unstated constraints. Named and documented.
04
Contradiction mappingWhere the brief asks for things that conflict. Objectives pulling in opposite directions, timelines that cannot hold the scope. Each one evidenced.
05
Brief reframingA restructured version that addresses what the client actually needs. Clarified objectives, realistic scope, honest constraints.
06
Deliver with response strategyThe reframed brief plus guidance on how to position your response. Where to challenge, where to align, where to add value. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to dissect the brief before you commit?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.