Find the breach. Build the wall.
In a nutshell
What it is
A fixed-scope sprint that maps moat strength across every dimension, identifies erosion vectors, and delivers a defence playbook before threats materialise.
What you get
Moat strength assessment, erosion vector mapping, competitor breach analysis, and a defence playbook. Honest measurement, not flattery.
Who it's for
Brand leaders and strategists who suspect their competitive advantage is thinner than the confidence around it suggests.
3 weeks · From £18,000
Could be on your desk by the 5 May
Most companies cannot tell a compounding
moat from an eroding one.This sprint maps the full picture, finds the erosion vectors, and gives you a playbook. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour brand, your category, and what you believe your moat is built on. Where you feel confident and where you have doubts.
02
Moat dimension mappingEvery dimension of your brand moat audited: awareness, associations, loyalty, distribution, IP, switching costs. Scored for depth, durability, and replicability.
03
Erosion stress-testWhere your moat is thinning, what is causing it, and how fast the decay is progressing. Each erosion vector quantified and evidenced.
04
Competitor breach analysisWhich competitors are closest to crossing your defences, by which route, and with what resources. Named and sourced.
05
Validate with your teamThe assessment gets pressure-tested against internal knowledge. We iterate until the diagnosis is airtight.
06
Deliver the playbookDefence playbook with prioritised actions. What to reinforce, what to rebuild, what to reposition. Full handoff with the reasoning behind every recommendation.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to know where you are exposed?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.