Align the whole story.
In a nutshell
What it is
A fixed-scope sprint that traces the customer journey through strategy, marketing, and sales, finds where the story fractures, builds the narrative that reconnects them, and installs the operating cadence that keeps them aligned.
What you get
Fragmentation map, master narrative, function playbooks, operating cadence, and measurement architecture. Everything your three functions need to sound like one company.
Who it's for
CEOs, revenue leaders, and marketing heads watching strategy, marketing, and sales optimise for different outcomes. Each function reports green. Pipeline says otherwise.
6 weeks · From £36,000
Could be on your desk by the 9 June
The customer experiences three
different companies. The boundaries were always fake.This sprint traces the full journey, finds the fractures, and installs the narrative that makes all three functions sound like one company. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callHow your three functions relate. Who owns the customer narrative. Where handoffs happen. Which meetings create alignment and which create friction.
02
Diagnose the fragmentationWe interview each function separately, then walk the customer journey end to end. The fractures rarely live where people expect. They surface in handoff documents nobody reads, in strategy decks that never reached the people running campaigns.
03
Customer journey reconciliationOverlay the three functional narratives onto the actual customer journey. Where does the customer experience one company? Where do they experience three? Fix the ones the customer feels first.
04
Build the unified narrativeNot a positioning statement. The operating story that strategy, marketing, and sales all express in their own context. Same truth, three expressions.
05
Validate with your teamRun the unified narrative through real scenarios across all three functions. Does sales use the language when objections hit? Does marketing produce assets that reflect the strategy? We iterate until the system holds.
06
Present, handoff, and operating cadenceFragmentation map, master narrative, function playbooks, operating cadence, and measurement architecture. Everything you need to operate as one company. Nothing you need us for.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to align the story?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.