Every price on the page.
Things changed. We priced accordingly. The system now makes outcomes accessible. Every number is on this page because the model only works if you can see it.
Our purpose.
Your clarity.
Diagnostics.
The questions that used to cost thousands, free.
Scores built on the same frameworks that drive PE due diligence, competitive strategy, and pricing theory. Minutes, not months. No consultant required.
£0
Concentration risk. Competitive moats. Pricing power. Unit economics. Product-market fit. And more every month.
You answer the questions, the framework does the maths.
The results are yours the moment they're generated.
More about Diagnostics
The scores are yours. What you do with them is the only variable that matters.
The Lab.
Outcome that used to take a team, now superhuman.
Markets move faster than teams can research them. By the time the deck is ready, the window has moved. The Lab compresses weeks of strategic work into hours, so your people spend their time on what no machine can do: judge, decide, act.
One subscription for the platform. Credits for compute at cost. No markup. When API costs drop, yours drop.
£99/mo
+ API costs
For individuals and small teams who take decisions seriously.
- Full platform access
- 1 profile with memory
- All Diagnostics
- Standard Agents
5,000 free credits
Enough to run a real session.
£299/mo
+ API costs
For teams and leaders where decisions have consequences.
- Everything in Professional
- 5 team profiles with shared memory
- Priority processing
- Advanced Agents
- API access
15,000 free credits
Enough to run real work before deciding.
£499/mo
+ API costs
For organisations where bad decisions cost millions.
- Everything in Executive
- Unlimited profiles
- Custom integrations
- White-label options
- Dedicated support
- SLA guarantees
50,000 free credits
Full deployment capacity from day one.
More about The Lab
The intelligence compounds. Month three is sharper than month one. That's not a feature. That's the architecture.
Consulting.
Fixed scope. Fixed price. Fixed end date.
Every consultant on our bench operates with the full Lab behind them. Research that took weeks collapses into hours. That's how we hold the price, compress the timeline, and still put a senior human in the room.
The tools are new. The discipline is not. What remains genuinely scarce is judgment under constraint.
From £8,000
What you get
A senior consultant scoped to one problem, one deliverable, one end date. Fixed price agreed before work begins. You keep the frameworks, the models, and the capability. The test of whether consulting worked is what you can do after they leave.
Why fixed price
Because “it depends” is how uncertainty becomes margin. The number is on the page so neither of us confuses flexibility with profit motive. Scope is bounded. Price is fixed. The engagement has a last day. We believe in capability, not dependency.
More about Consulting
Every engagement has a last day. That's not a limitation. That's the design.
Purpose.
If you are building something that matters, the price reflects it.
If you are building something that matters, we will find a way to work together.
NGOs
50% off or pro-bono
Half price as standard. For the right mission, we waive the fee entirely.
B-Corps
20% off
You answer to more than shareholders. So do we. That earns a different rate.
Startups
Equity considered
We bet on founders who see around corners. Not every deal needs an invoice.
No board approvals. No complexity. Tell us about the world you want to live in.
We probably feel the same way about it.
We don't discount because we have to. We discount because some work matters more than margin.
The open variable.
Everything is on this page except what you will do with it.
Go ahead. Browse around. Face the questions, imagine the outcomes, daydream a little. Or just drop us a line and say hello. The world shifted. We built something that feels right for it.