Your superhuman think tank.
AI advisors that pressure-test your strategy in real time. AI agents that turn weeks of research into days. Proprietary architecture, not wrappers. Two systems. One subscription. From £99/month.
Generic AI is extraordinary. It is also not always enough.
The difference between output and outcome is operational architecture. Without precise procedures governing how each output feeds the next, AI produces isolated answers that decay on arrival. The Lab is built so every deliverable compounds into the one after it. Your team doesn't receive reports. They receive structured momentum.
Generic AI Tools
- Output quality depends on how you phrase the prompt
- No institutional memory between sessions
- Hallucinations accepted as normal
- Flat reasoning, same approach regardless of domain
- You manage the tool more than it manages the work
The Lab
- ✓ Proprietary reasoning architecture, not a wrapper
- ✓ Persistent memory that compounds across sessions
- ✓ Every claim sourced, every conclusion pressure-tested
- ✓ Domain-specific lenses shift structure, not just tone
- ✓ Board-ready deliverables, not chat summaries
What changes when the constraint is removed.
You already know what to do. You just can’t do it fast enough.
The conviction is there. The research is not. Between the decision and the data sits weeks of work you cannot buy, delegate, or skip. So you move on instinct and hope the gaps do not matter. The Lab collapses forty hours of depth into minutes. Strategy-grade intelligence assembled at the speed your decisions actually demand. The founder who moves on evidence does not make bets. They make informed moves.
- Stress-test a strategy before you stake the business on it
- Map a market, a competitor, or an opportunity in hours instead of weeks
- Surface blind spots before they become expensive lessons
Every decision sharpens. Your judgment compounds. Your calendar stays yours.
Browse the Lab playbooks →Three alternatives to the lab.
You already know how these end. The prompt that works once and never again. The output you spend longer fixing than writing from scratch. The slow realisation that you're managing the tool more than it's managing the work. We built the Lab because we hit the same wall.
Train your team on AI.
Give them ChatGPT Enterprise, Claude, Gemini. Let them figure it out.
- Builds internal capability. Knowledge stays when the vendor leaves.
- Low marginal cost per user. Scales across the organisation.
- Some operators will become genuinely excellent.
- Quality varies wildly by operator skill
- Hallucinations accepted as 'AI being AI'
- Context management is a skill most never master
- No institutional knowledge capture
Scales breadth, not depth. The best operators do well. The rest produce noise.
Buy a wrapper.
Someone put a UI on an LLM and called it 'AI for [Your Industry]'.
- Fast to deploy. Low upfront cost. Familiar interface.
- Good enough for repetitive, well-defined tasks.
- Some have real domain knowledge baked in.
- Quality collapses on complex workflows
- 'Domain expertise' is often a prompt template, not a knowledge architecture
- Errors compound silently. Discovered at delivery, not at source.
- 90% of these companies won't exist in two years. Your workflows go with them.
Fast on-ramp for bounded tasks. Not a system for decisions that matter.
Commission a bespoke system.
Hire a team. Spend six figures. Build it properly.
- Production-grade reliability when built correctly.
- Custom integrations with your existing stack.
- Purpose-built for your exact use case.
- £200K–£400K to build correctly
- £80K–£160K per year to maintain
- 6–12 months before first deployment
- Model updates require expensive rework
The right answer if you have the budget, timeline, and ongoing engineering capacity. Most don't.
All three share the same fundamental problem: hope-based reliability. Quality depends on the operator, the prompt, the context window, the phase of the moon.
There's no floor. No guarantee. No certainty.
AI breaks in five predictable ways. We blocked every single one.
Every AI tool shares the same failure modes. Most vendors hope you will not notice. This architecture catches each one before it reaches your work.
Blocked By Design
Eliminated by architecture
What single-model systems miss, we catch.
Hallucination
Every claim traced to source
Error compounding
Mistakes caught at origin
Context degradation
Coherence that scales
Skill-dependent quality
Excellence regardless of expertise
Missed critical steps
Nothing falls through
Architecture as defence.
Two disciplines. One subscription.
Nuanced thinking and rigorous execution require different architectures. We built both. Persistent memory. Latest-generation reasoning models. A proprietary foundation that compounds the more you use it.
+ Advisors
Think With It
Free-form conversation with an AI that reasons differently depending on the domain. Six lenses. Each one trained on the cognitive structures of history's sharpest problem-solvers: not their words, their evaluation frameworks. Their decision procedures. The actual architecture of how they thought.
Switch from Persuasion to Adversity. The output does not shift in tone. It shifts in structure. Run the same problem through three domains and the contradictions between lenses surface what no single perspective reveals. That is the point. Not answers. Thought partnership.
+ Agents
Deploy It
Not a chatbot. An execution engine. Code-driven agents with vertical expertise in research, intelligence, and analysis. One conversation produces deliverables that would take a team weeks: sourced, validated, formatted. Every claim traced to its origin. Every conclusion pressure-tested before it reaches you.
Output quality is independent of how you phrase the question. The architecture knows what to ask, what to verify, and what to challenge. Your role is the decision. The rigour is structural.
Outputs compound.
Research feeds reasoning. Run an agent sprint, then bring the findings to an advisor. The advisor already has context. No re-explaining. No copy-pasting. Strategic thinking built on verified intelligence.
Reasoning sharpens research. An advisor surfaces a strategic question. That question becomes a precise brief for an agent. Sharper questions produce sharper intelligence. The loop tightens.
The system learns you. Your context, your projects, your previous conversations. Month three is faster and sharper than month one. Compounding, not resetting.
No surprises.
Subscription for the platform. Credits for the compute. Both honest.
£99/mo
£990/yr (two months free)
For individuals and small teams who take decisions seriously.
- Full platform access
- 1 profile with memory
- All Diagnostics
- Standard Agents
5,000 free credits
Enough to run a real session.
£299/mo
£2,990/yr (two months free)
For teams and leaders where decisions have consequences.
- Everything in Professional
- 5 team profiles with shared memory
- Priority processing
- Advanced Agents
- API access
15,000 free credits
Enough to run real work before deciding.
£499/mo
£4,990/yr (two months free)
For organisations where bad decisions cost millions.
- Everything in Executive
- Unlimited profiles
- Custom integrations
- White-label options
- Dedicated support
- SLA guarantees
50,000 free credits
Enough to run at scale from day one.
+ credits at £0.001 each. Pass-through at cost. No markup.
Starter credits included with every tier. Buy more as you need them.
Why this pricing?
Subscription for the infrastructure. The Lab remembers you—your profile, your history, your context. That persistent intelligence requires memory systems, profile management, and orchestration layers. Your subscription covers it.
Credits for the compute. We pass AI costs through at cost. No markup. When API prices drop, your credit costs drop. That's physics. That's honest.
Not ready for a subscription? Start with a free diagnostic →
Your judgment, at scale.
The Lab doesn't replace your thinking. It removes the bottleneck between what you know and what you can act on. Advisors that reason the way you do, faster. Agents that deliver what your team would take weeks to produce. Both improving the more you use them.
Cancel anytime. No lock-in.