Unit Economics

Revenue is a vanity metric without margin. Growth is a vanity metric without unit economics.

Many companies grow revenue while destroying value because they never check the maths underneath. The spreadsheet says growth. The bank account says otherwise.

A meal kit company growing subscribers at 40% per quarter thinks they are scaling. Their fulfilment cost per box exceeds the subscription price by £3, so every new customer accelerates the burn. A SaaS startup with 200% net revenue retention thinks they have cracked it. Their sales team costs £18K per new logo while average first year contract value is £12K. A marketplace growing GMV at 15% monthly thinks they are winning. Their take rate is 8% but payment processing, fraud, and support eat 11%, so every transaction loses money.

This tool measures whether your numbers actually work. Not “are you growing?” but “does growing make you stronger or weaker?” Four dimensions: acquisition economics, revenue quality, delivery economics, capital efficiency.

16 questions. Weighted by Skok, BVP, a16z, Lemkin, Gurley, and Gil. Three fatal flaw detectors that collapse otherwise decent scores. The maths is not generous.

No AI. No cost. Your answers. Your verdict.

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