Pricing Power Index

The single most important decision in evaluating a business is pricing power.

Warren Buffett said that. If you have the ability to raise prices without losing business, you have a genuine competitive advantage. Most companies do not.

Notice how every streaming platform keeps raising prices while adding adverts? When you cannot grow subscribers, you squeeze the ones you have... that tells you everything about pricing power.

They discount to close deals. They match competitor prices. They leave money on the table because they are afraid to test what customers will actually pay.

20 questions. 6 dimensions. One honest answer about whether you control your pricing or your market controls you.

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