Moat Analyser

28 questions. 7 dimensions. One number that tells you whether your competitive advantage is structural or whether you're one price war away from commoditisation.

Did you see another challenger bank launch this week with the exact same feature set? When everyone can copy everything, the question is what cannot be copied... that is what this tool measures.

Revenue is not a moat. Market share is not a moat. Being first is not a moat. A moat is what remains when a well-funded competitor decides to take everything you have. This diagnostic measures the structural forces that determine whether they can: switching costs, network effects, brand equity, proprietary assets, cost advantages, market position, and whether your defences are compounding or decaying.

No account required. Takes about 5 minutes. Results are immediate.

We don't keep your data unless you choose to share it with us.