Marketing Reality Check

If your calendar is full and your pipeline is empty.

Find out which channels drive revenue and which just drive reports. Every campaign, every content piece, every pound of spend audited against pipeline, not vanity metrics.

You get a clear reallocation plan: what to increase, what to cut, and the expected impact of each move. Plus a measurement framework so you never lose visibility again.

One senior consultant. Direct access. No handoff.

Marketing leaders preparing for a budget conversation they can't quite defend. The spend is real. The proof isn't.

CEOs and founders watching marketing spend climb while pipeline stays flat. Something's working, but nobody can say what.

Revenue leaders caught between sales saying the leads are weak and marketing saying the numbers are strong. Someone needs to settle it with data.

Boards and investors asking where the marketing money goes. You need an answer that holds up to scrutiny, not a slide deck that holds up to squinting.

Scoping Conversation

We start by understanding your marketing stack, your sales cycle, and where the disconnect lives. Who sees what data. What gets measured. What gets ignored. Which metrics marketing celebrates that sales doesn't trust. This conversation sets the scope and makes sure we audit what matters, not what is convenient.

Stakeholder Interviews

Marketing, sales, and finance each tell a different story about what's working. We capture every version before touching the data. Structured conversations with each function to surface where the narratives diverge, where attribution is contested, and where budget decisions are driven by politics rather than evidence. The disagreements between functions are the audit's most valuable input.

Channel and Content Audit

Now the data, informed by the stakeholder perspectives. Every channel, every campaign, every content type analysed against commercial outcomes. Not impressions, not clicks. Lead quality, conversion rates, deal velocity, cost per acquired customer. We cross-reference what each function claimed in interviews against what the evidence shows. The channels earning their budget are rarely the ones getting most of it.

Reallocation Modelling

The audit produces rebalancing scenarios, not a single recommendation. If you move 20% of spend from channel X to channel Y, what happens to pipeline? If you retire three content formats and double down on two, what does the model predict? Multiple scenarios with projected impact so the decision is yours, with the trade-offs visible. The goal is not perfect attribution. It is directionally correct allocation with evidence behind every move.

Stress-Test Against Constraints

Reallocation plans that ignore reality die on contact with budget cycles, agency contracts, and team capability. We pressure-test every scenario against your actual constraints. Which moves can happen this quarter. Which require renegotiation. Which need headcount you do not have. The plan gets refined until it is executable within your operating reality, not just defensible on a slide.

Strategy Playbook Build

The surviving scenario becomes a prioritised playbook. Quick wins separated from structural changes. Each move sequenced by impact and effort. Which campaigns to double down on this month. Which channels to cut next quarter. Which content formats to retire permanently. Every recommendation tied to the commercial outcomes the audit uncovered and the constraints the stress-test confirmed.

Present, Handoff, and Measurement Setup

We walk your leadership team through every finding, every scenario, and the logic behind the recommended playbook. Questions answered live. Then full handoff: the audit, the reallocation model, the strategy playbook, and the measurement framework that keeps visibility permanent. KPIs agreed between marketing, sales, and finance. Dashboards that connect activity to revenue. So the next budget conversation starts with evidence, not opinions.

No obligation. No pitch. Just specifics.