Investor Targeting

If you've sent 500 emails and got 5 replies, the problem isn't volume.

Find out which investors actually fund companies like yours, then build the outreach that earns their attention. Every thesis, every stage preference, every portfolio pattern researched against your specific company.

You get a researched target list, personalised outreach sequences, and a warm intro map. Not a scraped database. Not templates. Research that turns cold outreach into informed conversations.

One senior consultant. Direct access. No handoff.

Built For

Founders raising for the first time who don't have an investor network and can't afford to build one through trial and error. The fundraise has a window. Guessing burns it.

Founders who've tried volume outreach and watched response rates prove the approach was wrong. Five hundred emails. Five replies. The maths is the message.

Companies raising in niche sectors where the usual investor lists are irrelevant. Generalist databases miss specialist funds. You need research, not aggregation.

CEOs who've burned through warm connections and need systematic access to the next tier of investors. The easy introductions are spent. What remains requires work.

What You Get

Stage fit, sector expertise, geographic focus, cheque size, portfolio synergies, partner chemistry. We define the filter that cuts the investor universe from thousands to dozens. The profile becomes the scoring criteria for every name on the list. Without it, targeting is just guessing with a spreadsheet.

Because most founders target investors by name recognition, not thesis fit. The profile makes targeting systematic instead of anecdotal.

Not scraped from a database. Researched. We analyse portfolio companies, investment theses, partner focus areas, and recent activity. Each investor on the list has a reason to be there. The notes explain why they fit, which partner to approach, and what angle to lead with.

Because a list without research is just a directory. The research is what turns names into opportunities.

We map your existing network against the target list. Board members, advisors, portfolio founders, mutual connections. Where warm paths exist, we identify them. Where they don’t, we design cold approaches that still demonstrate research.

Because warm introductions convert at 10x the rate of cold outreach. Finding the path matters more than crafting the message.

Each sequence is built for a specific investor, not templated across the list. The opening line references their portfolio. The thesis connection is specific. The ask is calibrated to their stage preference. Follow-up cadence designed to persist without annoying.

Because generic outreach tells investors you did not do the work. Personalised outreach tells them you did.

Every email sent, every response received, every meeting booked. You see which investors are engaging, which angles are working, and where to double down. The dashboard turns a chaotic fundraise into a managed campaign.

Because fundraising without tracking is flying blind. The dashboard makes the campaign measurable and adjustable.

How It Works

Scoping Conversation

Your company, your raise, and your constraints. What makes you investable. What kind of capital actually helps. Who you've already approached and what happened. This conversation sets the targeting criteria and makes sure we research what matters, not what is convenient.

Build the Investor Profile

Not all capital is equal. The right investor brings more than money: network, expertise, signal value, follow-on support. We define what ‘right investor’ means for your company. Stage fit, sector expertise, geographic focus, cheque size, portfolio synergies, partner chemistry. The profile cuts the investor universe from thousands to dozens.

Research the Target List

The list is not scraped from a database. It is researched. We analyse portfolio companies, investment theses, partner focus areas, and recent activity. Each investor on the list has a reason to be there. Which partner to approach. What angle to lead with. Where warm intro paths exist. The list comes with the logic, not just the names.

Warm Path Mapping

For every target investor, we map the shortest path to a warm introduction. Mutual connections, portfolio founders, shared networks, conference overlaps. Cold outreach is the fallback, not the default. The warm path map transforms fundraising from spray-and-pray into a targeted campaign where every meeting was earned before the email was sent.

Design the Outreach

Outreach sequences personalised to each investor. Opening lines that reference their portfolio. Thesis connections that are specific, not vague. Follow-up cadences that persist without annoying. Not templates that feel like templates. Personalisation that feels like conversation.

Refine Based on Response Patterns

Early outreach generates signal. Which angles get responses. Which subject lines get opened. Which investors engage vs defer. We refine the targeting, the messaging, and the sequencing based on actual response data. The loop compounds: each round of outreach makes the next one sharper.

Present, Handoff, and Campaign Dashboard

We walk you through every investor on the list, every outreach sequence, and the logic behind each approach. Questions answered live. Then full handoff: the profile, the target list, the warm intro map, the outreach sequences, and the campaign dashboard. Everything you need to run the fundraise. Nothing you need us for.

Pricing

Target List

£8,000

2 weeks

Start this week, deliverables by 19 March

Start here if you need to know exactly who to approach.

2 weeks
Directional
50–100 right-fit investors with research notes on every one.

Build the list

Target + Outreach

£14,000

4 weeks

Start this week, deliverables by 2 April

Choose this if you need the list and how to approach them.

4 weeks
Actionable
Target list plus outreach sequences ready to execute.
Includes Personalised email sequences, warm intro mapping, follow-up cadence

Design the outreach

Fundraise Campaign

£22,000+

6 weeks

Start this week, deliverables by 16 April

This one’s for having support through the entire campaign.

6 weeks
Bankable
Meetings booked with right-fit investors. Campaign running.
Includes Outreach execution support, response handling, pitch review, campaign optimisation

Launch the campaign

Right Service. Wrong Scope?

Your raise isn't standard. Neither is the targeting. A 30-minute conversation tells us which investor segments to prioritise, which outreach angles to test, and where your current approach is leaking before it ever reaches a meeting.

Same price. Same timeline. Every hour pointed at the investors your company actually needs.

Scope it together

No obligation. No pitch. Just specifics.