Channel Strategy Agent
Budget spread across every channel. Results concentrated in one. The rest collect impressions, burn cash, and produce reports that justify their own existence. Nobody asks the uncomfortable question: where does your buyer actually pay attention?
This agent maps channel effectiveness against your actual objectives. Not vanity metrics. Not platform self-reporting. Each channel scored on what it demonstrably moves for your business, cross-referenced against where your ICP spends time and trust.
Most channel strategies are inherited. Someone picked them years ago and nobody revisited the decision. This revisits it.
The one design principle in the Lab
Every agent in the Lab multiplies what your people already do well. Not substituting their judgment, but increasing the force their thinking exerts on the problem.
Read the philosophyWhat You Get
ICP Attention Mapping
Where your ideal customer profile actually spends time and trust. Not where platforms claim they do.
Objective-Scored Channels
Each channel rated against your specific goals: acquisition, retention, brand, conversion. One channel rarely wins on all four.
Budget vs. Return Analysis
Current spend mapped against demonstrated outcomes. Identifies channels earning their budget and channels coasting on inertia.
Competitor Channel Intelligence
Where your competitors invest, what they deprioritise, and what gaps that creates for your positioning.
Reallocation Recommendations
Specific guidance on where to shift budget, with the reasoning and expected trade-offs made explicit.
Unlock your arbitrage.
Not a Lab member?
We can run this for you using the same tools. Faster and cheaper than a consulting sprint.
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