ESI Sprint
StrategyThe data says one thing. Your gut says another. Your team has three opinions. The market's moving and you're not sure if you're moving with it or standing still.
That's not a strategy problem. It's a clarity problem.
What You Get
Market and competitive intelligence
What you didn't have before
Strategic clarity
Aligns your team and reframes decisions
Execution roadmap
EV, risk, and pre-mortem for every key move
Unknown Equals Sunk
A 1% price increase can mean 8% EBITDA improvement. If your pricing holds. If competitors don't undercut. If customers don't churn. If the market doesn't shift while you're still modelling scenarios. If's. Hundreds.
Most founders and executives don't even have time to look into the if's. So they leave money on the table, race to cut costs when things change, and run scenarios at 3am instead of making decisions.
Unresolved uncertainty has a cost. Not just in missed revenue. In cognitive load, delayed action, and decisions that never get made.
Invisible Dominoes
Markets move. Sometimes up. Sometimes down. Sometimes sideways to stay exactly where they just moved to. Resilience looks like stability until it snaps.
An example? AI compresses the value of senior developers globally. Salaries flatten. The premium shrinks. What happens next?
The domino begins. The coworking spaces that served them. The cafés with €6 flat whites. The recruiters who placed them. The SaaS tools priced for their budgets. The conferences they attended. The airlines that flew them there.
One shift. Twelve industries. And the founders in those industries? They're still reading headlines about AI productivity gains. They're not seeing the procurement freeze heading their way.
How many domino chains cross your path? Which ones are threats? Which ones carry opportunity you're not seeing?
The Mechanism
Intelligence isn't data collection. It's seeing what isn't obvious until it is.
That's what the ESI Sprint delivers.
Explore
The threats you're watching aren't the ones that will hit you. The opportunities you're chasing aren't the biggest ones available.
Proprietary AI systems scan sources your team doesn't have time for and surface connections your competitors aren't seeing. Hidden market opportunities. Emerging threats. The unknowns you're too busy running your business to go looking for.
Synthesise
Data doesn't speak for itself. It needs translation.
We connect what we've found to your specific reality. Your problem, your context, your objective. Dots that weren't visible get connected. Patterns emerge that reframe how you see the game.
Ignite
Knowing isn't enough. You need to move.
Every recommendation comes with Expected Value calculations, probability assessments, risk analysis, and pre-mortems. Not just what to do. The precise confidence level behind each move.
Because the difference between 70% confidence and 90% confidence isn't academic. It's whether you bet the quarter or bet the company.
How it works
Machines do the hard work. Humans unearth the connecting lines nobody saw before.
Proprietary AI systems process thousands of sources, identify patterns, stress-test assumptions. But machines scan. They don't see. Human checkpoints inside each module steer the search and catch what algorithms filter out. The signal that doesn't match any training set. The connection that only makes sense if you've been where the client is.
What you get is not board material. No 100-slide decks built to survive committee review.
You get clear thinking built to survive Monday morning.
Pricing
ESI Recon
Surface unknowns + synthesise opportunities
Competitive intelligence you didn't have. Strategic options you weren't considering.
"Start here if you need to see what you're not seeing."
ESI Directive
Full E/S/I + execution roadmap
Complete direction. EV-weighted priorities. Pre-mortems for every move.
Includes:Execution roadmap with EV, risk analysis, and pre-mortem
"Choose this if you need to know exactly what to do next."
ESI Conviction
Full E/S/I + primary validation
Board-ready certainty. Primary research. Validated assumptions.
Includes:Customer interviews, market validation, stress-testing
"This one's for betting the company."