Know your worth. Price accordingly.
In a nutshell
What it is
A fixed-scope sprint that audits your pricing architecture, maps willingness to pay across customer segments, and delivers a restructured model with a rollout plan.
What you get
Pricing architecture audit, willingness-to-pay analysis, value driver map, restructured pricing model with new tiers and anchoring strategy, and a rollout plan with objection handling scripts.
Who it's for
Founders, CEOs, and revenue leaders who suspect they're underpricing but can't prove how much they're leaving behind.
3 weeks · From £18,000
Could be on your desk by the 5 May
Most companies set their price once and
never revisit the structure around it.This sprint audits the full architecture, finds where money leaks, and gives you a model your team can sell with confidence. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping conversationYour pricing model, your competitive landscape, and where you suspect the gap lives. How deals close today. What customers say about price. What the sales team discounts and why.
02
Audit the architectureEvery pricing element taken apart: tier structures, bundling logic, discounting patterns, contract terms. Where the architecture encourages trading down. Where volume discounts erode margin faster than they grow revenue.
03
Map willingness to payWhat buyers actually value versus what you think they value. Derived from purchase behaviour, win/loss patterns, competitive positioning, and segment analysis. Each segment mapped with its price sensitivity and the gap between current price and ceiling.
04
Identify value driversWhat customers are actually buying when they buy from you. Separate table stakes from differentiators and differentiators from things nobody cares about. This becomes the foundation for every pricing decision.
05
Stress-test the modelThe new pricing model gets pressure-tested against real scenarios. What happens to deal velocity? What does the sales team say when a customer asks why it changed? We iterate until the structure is airtight.
06
Deliver the new modelRestructured pricing with new tier definitions, anchoring strategy, and the evidence behind every change. Rollout plan with objection handling scripts. Full handoff: the audit, the analysis, the model, and the playbook.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to charge what you're worth?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.