See the gap. Close it.
In a nutshell
What it is
A four-week sprint that maps how the market actually perceives you, cross-references against competitor positioning, and surfaces the gaps between intention and reception.
What you get
Perception vs. intent map, competitor position matrix, gap identification, repositioning options with trade-offs, and a signal audit across every touchpoint.
Who it's for
Founders and marketing leaders who suspect the market sees them differently from how they describe themselves, and need the evidence to act on it.
4 weeks · From £24,000
Could be on your desk by the 12 May
Positioning is not what you write
on your website.It is what the market concludes about you from every signal you emit. This sprint finds the gap and gives you the moves to close it. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour current positioning, how you describe yourselves, and where you suspect the market sees you differently. What triggered the need.
02
Market perception mappingHow the market actually reads your signals. Customer language, review patterns, competitor comparisons, and category expectations mapped against your stated position.
03
Competitor positioning auditEvery significant player in your category mapped on the axes that matter to buyers. Where claims overlap. Where territory is open.
04
Gap and opportunity analysisPositioning territory that is unclaimed, underserved, or ripe for reframing. Mapped with evidence, not intuition.
05
Signal coherence reviewEvery touchpoint assessed. Website, sales materials, social presence, product experience. Where your signals contradict your position, documented.
06
Deliver repositioning optionsThree to five viable moves. Each with trade-offs, resource requirements, and competitive risk. Full handoff with strategic walkthrough.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to see how the market actually sees you?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.