Surface the real purpose. Make it operational.
In a nutshell
What it is
A fixed-scope sprint that surfaces the gap between stated and operational purpose, articulates the authentic purpose, and builds the decision architecture to make it stick.
What you get
Purpose gap analysis, authentic purpose statement, decision filter framework, hiring alignment guide, strategic guardrails, and an activation plan.
Who it's for
Founders, CEOs, and leadership teams watching purpose drift while the same strategic debates get relitigated every quarter.
5 weeks · From £30,000
Could be on your desk by the 2 June
Purpose without a decision mechanism
is decoration.This sprint surfaces what your organisation actually optimises for, builds the filters that make purpose operational, and creates guardrails that hold under pressure. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping conversationWhere the misalignment shows up. Which decisions get relitigated. Where teams disagree without acknowledging it. What the founders intended versus what the organisation became. This conversation identifies which people to interview, which decisions to analyse, and where the real purpose is hiding.
02
Surface the real purposeStructured interviews across levels and functions. We analyse hiring decisions, budget allocations, and strategic trade-offs to find where stated values and actual behaviour diverge. The real purpose emerges from patterns in what gets funded, what gets rewarded, and what gets tolerated. You cannot close a gap you have not mapped.
03
Gap analysisFormally measure the distance between stated purpose and operational reality. Where does the mission statement align with behaviour? Where does it contradict it? Which gaps are structural and which are cultural? The gap analysis quantifies what is usually discussed in abstractions. Specific gaps. Specific departments. Specific decisions where purpose got overridden by something else.
04
Build the decision architectureWe take the surfaced purpose and encode it into the systems that run the organisation. Decision filters for evaluating initiatives. Hiring criteria that attract people who fit the real culture, not the aspirational one. Strategic guardrails that protect purpose when quarterly pressure hits.
05
Align and activateLeadership alignment sessions to build shared ownership. Internal communications that explain the shift without corporate theatre. An activation plan that makes the new architecture visible across the organisation. Behavioural change you can measure, not sentiment you can survey.
06
Present, handoff, and activation planWe walk your leadership team through every finding, every framework, and the logic behind each one. Questions answered live. Then full handoff: the gap analysis, the purpose statement, the decision filters, the hiring guide, the strategic guardrails, and the activation plan. Everything you need to run with it. Nothing you need us for.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Mia Canestrini
ESG Communication & Credibility Strategist · 20+ years
Makes sustainability claims survive scrutiny.
Location
Italy
Ready to close the purpose gap?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.