Find the gaps. Unify the narrative.
In a nutshell
What it is
A fixed-scope sprint that reads every touchpoint, scores consistency across them, maps where your story contradicts itself, and delivers a unified narrative framework.
What you get
Cross-touchpoint consistency score, contradiction map, audience perception gap analysis, unified narrative framework, and an implementation roadmap you can brief your team on Monday.
Who it's for
Companies whose homepage says one thing, pitch deck says another, and sales team says a third. Nobody planned it that way. It happened because different people wrote different materials at different times.
3 weeks · From £18,000
Could be on your desk by the 5 May
Inconsistency erodes trust in ways that are
invisible from inside the organisation.This sprint maps the full picture, surfaces every contradiction with evidence, and gives you one unified framework. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour touchpoints, where you suspect inconsistency, and what triggered the concern. Which materials were written when and by whom.
02
Touchpoint inventoryWebsite, pitch deck, sales materials, social profiles, job descriptions. Every surface where your story appears, collected and catalogued.
03
Consistency scoringEach touchpoint scored against the others. Claims, tone, positioning, and promises compared across the full surface area.
04
Contradiction mappingExact quotes, side by side, with the inconsistency named. Not vague impressions. Evidence your team can act on.
05
Perception gap analysisWhat your materials collectively communicate versus what you intend. The delta is where trust leaks.
06
Deliver the frameworkUnified narrative, approved variations by channel, implementation roadmap ranked by visibility and damage. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to see what your audience already sees?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.