Score it. Before you ship it.
In a nutshell
What it is
A fixed-scope sprint that scores your messaging against target segments, analyses competitive positioning, and delivers specific recommendations on what to sharpen, cut, or test.
What you get
Resonance scoring by segment, competitive message analysis, weakness identification, and a recommendation layer you can brief your team on Monday.
Who it's for
Marketing teams defending creative decisions with gut feel, brand managers about to launch, and founders writing their own messaging and unsure whether it lands.
2 weeks · From £12,000
Could be on your desk by the 28 April
Opinion is cheap. Knowing what
lands is not.This sprint scores your messaging against the segments that matter, surfaces the weaknesses before the market does, and gives you evidence. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour messaging, target segments, and what you are trying to achieve. Which messages you trust and which you are unsure about.
02
Message inventoryEvery headline, value proposition, and campaign line collected. The full surface area of what your market hears from you.
03
Segment-level scoringEach message scored against each target segment. Not an average. Granular data on who it lands with and who it misses.
04
Competitive positioningWhat your competitors say, how they say it, and where your language overlaps or differentiates. The gaps mapped.
05
Weakness identificationMessages that confuse, contradict, or fail to differentiate. Flagged with evidence before they reach the market.
06
Deliver recommendationsWhat to sharpen, what to cut, what to test next. Specific direction tied to the scoring data. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to know what lands before you ship it?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.