ConsultantsThe sustainability work is done. Then someone tries to communicate it. That is where the damage starts.
Mia
The work is done.
Twenty years navigating
Four things no ESG
The sustainability work is done. Then someone tries to communicate it. That is where the damage starts.
Mia stops the damage before it begins.
Specialist Associate
Mia
Canestrini
ESG Communication & Credibility Strategist
Location
Italy
20+Years in Field
125KEngaged Followers
4Published Books
Remote Consulting
Yes
“It took me years to figure it out. But shepherds taught me more about large predator conservation than my zoology books ever did. The science was right. The communication was wrong. That gap cost us years.”
Mia Canestrini
The Real Problem
The work is done.
Then the damage starts.
A company can have a solid ESG roadmap (materiality analysis complete, ESRS data points covered, legal review signed off) and still end up on the front page of Repubblica for greenwashing. Not because they lied. Because they communicated it wrong.
Wrong tone. Wrong channels. Wrong ambassadors. Claims that are technically accurate but land as hollow. Stories that feel corporate when they needed to feel human. Biodiversity commitments buried in a press release nobody reads. Net-zero targets framed in a way that invites fact-checking rather than trust.
ESG communication is a credibility problem, not a content problem.
And credibility is precisely what Mia Canestrini has spent her entire career building, in one of Italy’s most contested environmental arenas.
Why Her
Twenty years navigating
the most difficult room
Mia is Italy’s leading science communicator in the nature and biodiversity space. For over two decades she has monitored wolf populations across the peninsula: technical coordinator of the national wolf monitoring programme, lecturer at Ca’ Foscari (Venice) and the University of Padua, author, broadcaster, TEDx speaker.
But the credential that matters most here isn’t scientific. It’s this: she has spent 20 years navigating one of Italy’s most emotionally charged environmental conflicts, wolf coexistence, across farmers, shepherds, politicians, city audiences, media, and EU institutions simultaneously. The same topic producing completely different reactions in a shepherd in Abruzzo and a follower on Instagram in Milan.
She has watched well-intentioned people (conservationists, institutions, scientists) completely destroy the communication of legitimate environmental work. She knows exactly how that happens. And she knows how to stop it.
Technical Coordinator, National Wolf Monitoring ProgrammeItaly, Ongoing
Lecturer, Science Communication & Human DimensionsCa' Foscari Venice & University of Padua
EU Climate Pact AmbassadorEuropean Commission, Active
Author, National Geographic, Donna Moderna, Marie ClairePiemme & Mondadori Electa
TEDx Speaker, Abbassare il volume dell’estinzioneTEDxBarletta, 2023
What She Brings
Four things no ESG
consultant can give you
01
Greenwash Radar
She spots greenwash not through ESG frameworks but through scientific literacy. She knows what biodiversity impact actually looks like, and whether your claims can survive a hard question from someone who does too.
02
Audience Translation
She has communicated the same complex environmental realities to EU commissioners, shepherds, and Instagram audiences of 125,000. She knows what each audience needs to hear, and how differently that is from what you want to say.
03
Ambassador Judgement
Who carries your ESG message matters more than the message itself. She can assess whether your proposed spokesperson will build trust or burn it, and identify voices you haven’t considered.
04
Credibility by Proximity
When a scientist with her standing reviews and endorses your communication approach, it changes how every other audience receives it. That is not something you can manufacture. You either earn it or you borrow it.
Work with Mia
Mia works with Prismatica Lab on the ESG Signal Sprint: a focused two-to-three week engagement for companies that have done the sustainability work and now need to ensure it lands without backfiring.