Track the moves. Stay ahead.
In a nutshell
What it is
A fixed-scope sprint that builds a competitive monitoring system: campaign tracking, message shift detection, pricing alerts, and threat scoring calibrated to your position.
What you get
Campaign tracking, message shift detection, pricing and packaging alerts, threat scoring, and a monitoring framework you can run continuously.
Who it's for
Founders, CMOs, and strategy leads who find out about competitor moves after the advantage has already shifted.
2 weeks · From £12,000
Could be on your desk by the 28 April
Competitors do not announce when
they are about to take your customers.This sprint builds a monitoring system that surfaces the signals before they compound. One senior consultant. Direct access. No handoff.
How we get there
01
Scoping callYour market, the competitors that matter, and which signals you need to track. What you have missed before and what it cost.
02
Competitor set definitionWhich competitors to monitor. Direct rivals, adjacent players, and emerging threats. Calibrated to the moves that actually affect your position.
03
Signal architectureCampaign changes, messaging pivots, pricing adjustments, hiring surges. Each signal type defined and weighted by relevance to your situation.
04
Threat scoring modelEach alert scored by proximity and potential impact. Built so you focus on what changes the game, not what fills a dashboard.
05
Validate with your teamThe monitoring framework gets pressure-tested against your team’s competitive knowledge. We iterate until the calibration is right.
06
Deliver and hand offFull monitoring system. Threat scoring model. Cadence recommendations. Built so your team can run it continuously. Full handoff.
Clear deliverables
Who leads this sprint
Senior consultants. Direct access.
These are the consultants who can lead this sprint. Explore their profiles and connect directly with the one who fits your situation.
Ray Tarantino
Marketing Strategy & Operations · 20+ years
The things that actually move a business tend to be the things nobody is tracking.
Location
UK, Italy
Silvia Scherini
Strategic Marketing & Brand Operations · 20+ years
Closes the gap between the deck and the outcome.
Location
Italy
Lapo Brogi
Brand Intelligence & Marketing Strategy · 25+ years
Builds the marketing culture that makes the team work.
Location
Thailand
Ready to stop finding out too late?
30-minute scoping call. No obligation. No pitch.
Every engagement starts with a scoping call. Same price. Shaped to your situation.