Every playbook was reverse-engineered from a business failure path. The method, the grammar, and how two tiers intercept failure at every depth.
Most consulting firms start with services and find problems to match them. We started with problems.
We catalogued the ways businesses actually fail. Not the dramatic collapses that make headlines. The slow structural failures that compound silently until the damage is irreversible. Positioning that drifts until pricing power evaporates. Concentration risk that builds until one client departure triggers a crisis. Go-to-market timing that misses the window by one quarter.
Each failure path has a physics. Forces that create it, trajectories that predict it, frameworks that explain it. When you see the physics, the intervention becomes obvious.
Different failure paths require different depths of intervention. A crack in your positioning does not require the same response as a structural flaw in your go-to-market architecture.
Diagnostics (Free)
First-pass detection. Reveals what you cannot see from inside the problem. Ten to twenty questions. Instant scoring. No sign-up. No sales call. The diagnostic tells you whether a failure path exists and how far it has progressed.
Consulting (From £6,000)
Human strategists for failure paths where the variables are entangled, the stakes are existential, or the judgment required is irreducibly human. Fixed scope. Fixed price. Fixed timeline.
Each tier exists because the failure paths demand it. Not because we wanted a pricing ladder.
Failure paths cluster. Not randomly. By the type of decision they involve. We found three domains that capture every failure path in the catalogue.
Decide. Strategy & Risk
Failure paths that emerge from how you evaluate options, assess risk, and commit resources. Market entry without stress-testing. Concentration risk that builds invisibly. Strategy decks that gather dust.
Grow. Marketing & Revenue
Failure paths that emerge from how you position, price, and reach your market. Positioning that drifts. Pricing power that erodes. Go-to-market timing that misses.
Execute. Build & Fund
Failure paths that emerge from how you build, ship, and fund what you decided. AI deployments that generate noise instead of advantage. Processes that compound instead of resolve. Pitch decks that get meetings but not cheques.
The physics of failure does not respect org charts.
Decide. Strategy & Risk
01 · Failure Path
One client, one product, or one channel disappearing would break you.
Grow. Marketing & Revenue
01 · Failure Path
Your positioning is unclear but you can’t pinpoint why.
Execute. Build & Fund
01 · Failure Path
Your AI outputs sound impressive but produce nothing useful.
Every playbook in the catalogue follows this structure.
The architecture is the argument. The playbooks are the proof.
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